With over 25 years of pioneering digital identity, John Erik Setsaas stands as a recognized thought leader in the field. His expertise spans decades, focusing particularly on collaborating with financial institutions over the past 10 years to address pivotal issues such as identity verification, money laundering, and fraud prevention.

John Erik is a sought-after speaker, frequently presenting at premier fintech and identity events worldwide, including Money20/20 Europe, idNext, MyData, Digital Finance World, Mobile World Congress, Trustech, KuppingerCole EiC, and FinTech Connect.

Known for his unique ability to distill complex subjects into accessible narratives, John Erik often employs quirky examples and pop culture references to demystify digital identity and fintech. His insightful commentary underscores the indispensable role digital identity plays in combating financial crime, a core challenge within the industry.

Since 2023, John Erik has held the position of Director of Innovation in the Financial Crime Prevention unit at Tietoevry Banking, where he focuses on fraud detection, money laundering prevention, and identity management. His previous roles include serving as VP of Identity & Innovation at Signicat, Chief Development Architect for SAP Identity Management, and Assistant Professor at the University of South-Eastern Norway.

John Erik has also contributed his considerable expertise as a former board member of EEMA, Europe’s leading digital identity think tank, where he was honored with the EEMA Lifetime Achievement Award. Currently, as an advisor to the Global Trust Foundation, he continues to shape the future of digital identity and trust.