Innovation Zone with Fintech Fringe

Brand & Build: How Customer Experience Fuels Growth in Payments

Tuesday, Mar 25, 2025
10:35 AM - 10:55 AM
English
About

Brand and business strategy go hand in hand—especially in payments. This session explores how brand identity and customer experience fuel loyalty and growth.
A visionary marketer and a strategic business architect unpack the intersection of brand and payments. They’ll discuss how customer experience drives loyalty, repeat purchases, and long-term business success.
What you’ll takeaway: 
Discover how a strong brand and seamless payments experience can fuel trust, drive conversions, and future-proof your business. 
 

Speakers

David Sandström

Chief Marketing OfficerKlarna

Simon Taylor

Head of StrategySardine